Issue #1: 6 Weeks Before GiveBIG

Welcome to Fundraising Accelerator, a step-by-step road map for planning a successful GiveBIG campaign.

We want you to have an easy-to-follow guide to launching a campaign that will help you raise extra dollars this spring. Right now, focus on these three key planning elements:

1. Firm up your campaign infrastructure.

2. Evaluate your past efforts.

3. Lay the foundation for your donor and audience segments.

1. Firm up your campaign infrastructure

Now is the time to make sure you have everything you need to run a multichannel giving day campaign! "Multichannel" means you use a variety of methods to catch the attention of past and new donors. Postcards, emails, personal notes, social media posts, peer-to-peer fundraising pages, and online or in-person events are examples of these types of channels.

Check out the Tools & Resources page for messaging guidelines, graphics, logos, templates, upcoming training webinars, and other resources (frequently updated).