The Power of Story to Influence Action
Tuesday, Mar. 24 | Noon to 1:00 p.m. (PST)
You may not realize it (yet), but you possess a storytelling superpower that enables you to connect with your community and influence action. However, you may be experiencing the "irony of expertise," struggling to translate your deep knowledge into a message that resonates with others.
This session is designed to make storytelling more approachable and inspire new ways to use it. Our goal is to help you take your expertise and articulate it in a way that truly makes others care. By simplifying this often overcomplicated process, you will be able to create deeper, more memorable connections and gain support for your vision of change.
Workshop learning objectives:
Learn a framework of inquiry to inspire new ways of thinking about how you and your team talk about your organization.
Develop three to five story ideas to pursue and implement immediately.
Learn the key ingredients of a powerful story.
About the Presenter, Lisa Gerber
Lisa is a story strategist and communications expert who, through coaching and training programs, helps purpose-driven leaders to articulate their ideas so they can connect with the communities they serve and influence action. She is on a mission to eliminate meaningless drivel so leaders can show up as themselves and make change happen.
She is the author of two books: From So What? To So Funded: How nonprofits use story to create impact and change the world and The Power of Story: Connect with purpose; unlock your influence.
When she is not in her office, she might be out skiing, trail running, or mountain biking with her husband and dogs. That’s where she does her best creative work. Learn more at Lisagerber.com.