20pxSpacer
16pxSpacer
Previous Issue: Week 1
Welcome to Issue #2 of Fundraising Accelerator, a step-by-step road map for planning a successful GiveBIG campaign.
We are three weeks away from the start of early giving (April 28)! It is important to raise money from your regular donors during this period so you can be partway toward the fundraising goals displayed on your profile page before May 5. Right now, focus on these three key planning elements:
1. Draw up your campaign plan.
2. Update or build out your profile page.
3. Secure matches that incentivize donors.
1. Draw up your campaign plan
The first step in planning a successful GiveBIG campaign is to get your plan ready to go. Here are three components of a great plan that will help you raise more dollars:
1. A realistic fundraising goal at the top of your profile page.
Donors are more likely to give to organizations that have set an achievable fundraising goal. You can move your goal up or down at any time. Due to the Goal Proximity Effect, people are more likely to give to a campaign with a goal that is likely to be achieved.
Donors are most likely to give if you've reached 66% of your goal or higher.