April 18 at 5:00 p.m. (PST): Donors will start to flood the website soon. Organizations that have not met the minimum requirements for their profile page or paid their registration fee will have their profiles unpublished until these requirements are met.
April 22 to May 5: Early giving period. The Washington Gives website will get "dressed up" as the GiveBIG website, which will include a giving ticker, leaderboards, social media feed, and other branded features.
April 22 at 9:00 a.m. (PST): The first Give Again email will be sent to past GiveBIG donors, encouraging them to give.
April 27: Seattle Times Giving Guide is published, which promotes GiveBIG to thousands of readers in the Puget Sound region.